We work with small business owners in greater Minnesota. These incredible people are bravely taking chances on their dreams and giving back to their communities in powerful ways. They run what appear to be typical businesses... coffee shops, bakeries, consulting firms, boutiques, salons, restaurants... but are really agents for change. And we need these entrepreneurs and changemakers now, more than ever. 

the marketing un/academy

Redstar's un/academy offers a completely new way to learn about marketing. There are no lectures, text books or spreadsheets. We use thought-provoking content and real-world examples to inspire creativity and generate collaborative conversations between entrepreneurs and small business owners who want to harness the power of marketing. We bring over 30 years of marketing experience and a passion for collaboration to this unique set of programs that have positively impacted more than 120 small businesses since 2016.


If you're a startup or entrepreneurial company, great marketing is pivotal to your success. But great marketing starts with you - your vision, your goals, your dream. Join our Startup Bootcamp and get clear about where you're headed and what kind of strategies it will take to get there. We use a custom designed process built on over 30 years of marketing experience and a passion for collaboration.

save my seat

If you're a small business owner in the rural Midwest, you're facing some serious and complex challenges right now. Join a group of other companies in the same situation for our 10-week Business Reinvention program. Together, we'll assess how today's changing economy and customer expectations are impacting your business, then work to create a new vision for your future. 

save my seat

love your work retreat

We recently held an event for our Bootcamp and Reinvention Alumni. The goal was to create connection, foster positivity, and refuel the love of their work. It was a huge success! Check out our event photo album for highlights.


People don't buy what you do, they buy why you do it.

Simon Sinek

lost & found podcast

Listen as we interview entrepreneurs and small business owners who participate in our collaborative programs. They come to us feeling lost - sometimes because they are overwhelmed or stuck, but usually because they have disconnected from the reason they started the business in the first place. Through the workshops, we help them fall back in love with their business and find a renewed passion for their work. 

“Startup Bootcamp connected me to a network of other like-minded entrepreneurs that I could grow with and learn from.”

Toni Koch, founder of Rejuvenate Salon & Spa, New London, MN

“Startup Bootcamp paved the way for us to think more about why we are unique and why our brand sells.”

Tobias Flood & Mark Eiden, founders of Metal Trade Solutions, Winsted, MN

“Business Reinvention helped me be better as a business owner which is something I strive to do every day.”

Donnie Schoenrock, owner of Kat's Hog Heaven, Jackson, MN

“Startup Bootcamp gave me the confidence in taking the next step to grow my business.”

Janey Oberg, founders of Designs by Jane, Hutchinson, MN

“Business Reinvention inspired so many great conversations between my business partner and myself. With the help of Betsy, her team, and the collaboration of fellow business owners, we were able to establish a more meaningful why for our company.”

Kayla & Valerie, founders of Compass Occasions, Hutchinson, MN

“I was hesitant about the amount of time that Business Reinvention was asking of me during our busiest season but it was worth making the commitment.”

Morgan Baum, owner of Clay Coyote, Hutchinson, MN

“Startup Bootcamp gave me the opportunity to take a step back and see my business in a whole new way.”

Jennifer Blum, founder of Synergy Sleep Health, St. Cloud, MN