The Story of Kenwood Design

Abby Gronli | Kenwood Design

Meet Abby,

She’s a soon-to-be mother of two, a marketer at redstar creative agency and the founder of her own business, Kenwood Design. As a friend and coworker of Abby, it’s worth being said that she’s one the sweetest, most organized and endearing people I’ve met. I also knew her ridiculously kind heart wouldn’t turn me away when I asked to interview her about her new business. But, I think her story and passion will be relatable for a lot of entrepreneurs out there.

The beginning…

Abby’s been in the world of business and marketing ever since graduating from MSU – Mankato (go Mavs!) in 2013. She spent a few years working for Schwan’s in Marshall as their Brand Marketing Analyst and is currently a member of the creative team at redstar in Willmar. Towards the end of 2018, she switched to part-time at redstar so she could dedicate more time to building her side hustle into a business.

Kenwood Design: long story, short.

Kenwood Design officially launched in June of 2018, but the design projects started long before that. In 2014, Abby and her husband Micah moved into a 1960’s rambler on a farm near Wabasso. Over the years, they’ve been ambitiously tackling their own home improvement projects. (Note: they aren’t your standard DIY projects.) We’re talking taking down walls, putting new ones up, and completely changing the look and feel of rooms. Despite the endless to-do list for their home, Abby found herself loving every minute of it – well, almost every minute.

“It sounds silly, but social media was the reason why I started Kenwood.

Last April, after one of the many late season snowstorms, she posted a picture on Facebook of her dining room that was decorated for Spring and captioned it “Wishful thoughts that outside would soon reflect the inside.” The post got more likes and comments that she ever expected from friends asking for help with their own homes.

The comments and feedback that continued to come her way were what really validated that this was a need. “It really lit a fire underneath me.” From there, fun thoughts and business ideas she’d had for many years while watching HGTV and talking about “what ifs” with her husband came to life pretty quickly as she started taking on clients.

How are things going these days?

“A lot of the time that’s passed since starting my business last June has been spent laying the groundwork for what I’d like to do.” A couple of months ago, Abby went through our Startup Bootcamp to help give her some much needed direction and time to plan. It also helped her vocalize a lot of what she was wanting to do and where she was wanting to go.

“A lot of those thoughts just swirl around in your head. You start to look at your business in a whole new light. I don’t think that would’ve happened if I wouldn’t have had two full days to focus on it with other entrepreneurs that are in the same place and going through many of the same things. It was reassuring to know we were all in the same boat trying to figure things out.”

So, what’s your biggest challenge right now?

“For me right now, it’s trying to balance everything. Or, give everything the time that it needs. Between being a business owner, an employee, a parent, a friend, a wife and so on. That’s my biggest worry. That I won’t be able to give my business the time it needs to take off and be successful.”

Any helpful business tools you’re using?

  1. Milanote: This one helps Abby collaborate with clients, share ideas and bring some initial concepts to life.
  2. Home Designer Suite: An awesome tool for creating mockups! This is what she’s currently using to put together her first 3D design for a client looking to completely remodel their lake home.
  3. Instagram: She’s a fellow millennial, so you can’t be too surprised. This is where Abby follows and connects with other designers + bloggers, plus finds tons of inspiration by following other industry accounts.

Have you received any good advice lately around entrepreneurship?

“If it doesn’t feel uncomfortable, you aren’t doing it right. I’ve learned (or am trying my best) to just get comfortable being uncomfortable.”

What do you love about your work?

“I like helping people love their space again. Whether it’s their entire home, a room, or even a business. Helping people see the potential in what they have and transform it into something that feels like them. It’s kind of surreal to be turning what I love to do in my spare time into a business. So often, we get stuck in our heads that what we go to school for or what we’ve spent years doing is what we have to stick with. I’m starting to find that’s not the case for me and it doesn’t have to be for others.”

If you want to learn more about Abby and Kenwood Design, come check out our upcoming Pitch Night at WORKUP. It’ll be entrepreneurial people, idea sharing and happy hour – what more could you ask for?

Comments 285

  1. I was wondering if you ever considered changing the structure of your site?
    Its very well written; I love what youve got to say. But maybe
    you could a little more in the way of content so people could
    connect with it better. Youve got an awful lot of text for only
    having one or two images. Maybe you could space it out better?

  2. hello there and thank you for your information – I’ve certainly picked up
    something new from right here. I did however expertise several technical points using this site, since I experienced to reload the site lots of
    times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK? Not that I am complaining, but
    sluggish loading instances times will very frequently affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords.
    Anyway I am adding this RSS to my e-mail and can look out for
    a lot more of your respective interesting content. Ensure that you
    update this again soon.

  3. Hi there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly? My web
    site looks weird when viewing from my iphone4. I’m trying
    to find a theme or plugin that might be able to resolve this problem.
    If you have any recommendations, please share. Appreciate it!

  4. I’m really enjoying the design and layout of your
    website. It’s a very easy on the eyes which makes it much more pleasant for me
    to come here and visit more often. Did you hire out a developer to create your theme?
    Excellent work!

  5. I truly love your blog.. Excellent colors & theme.
    Did you make this amazing site yourself? Please reply back as I’m looking to create my
    own personal site and would love to know where you got this from or what the theme is called.
    Thank you!

  6. My brother recommended I may like this web site.
    He was entirely right. This submit truly made my day. You can not imagine simply how so much time I had spent for this information! Thank

  7. Hello, this weekend is fastidious designed for me, for the reason that this
    time i am reading this fantastic informative article here at
    my house.

  8. Hey there! I’m at work browsing your blog from my new iphone
    3gs! Just wanted to say I love reading your blog and look forward to all your posts!
    Keep up the excellent work!

  9. Hi! I could have sworn I’ve visited this site before but after
    browsing through some of the articles I realized it’s new to me.
    Nonetheless, I’m certainly happy I came across it and
    I’ll be book-marking it and checking back frequently!

  10. Undeniably consider that that you stated. Your favorite reason seemed to be on the web the simplest
    thing to take note of. I say to you, I certainly get irked even as other people think about issues that
    they just do not recognise about. You controlled to hit the nail upon the top and outlined out the entire thing with no need side-effects , people
    can take a signal. Will likely be again to
    get more. Thanks

  11. I would like to thank you for the efforts you have put
    in penning this website. I really hope to see the same high-grade blog posts
    from you later on as well. In fact, your creative writing abilities has motivated
    me to get my very own site now 😉

  12. hey there and thank you for your info – I’ve definitely picked up something new from right here.
    I did however expertise several technical issues using this web site, since I experienced to reload the site
    many times previous to I could get it to load properly.
    I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your high-quality score if
    ads and marketing with Adwords. Anyway I am adding this RSS to my email and can look out for a lot more
    of your respective exciting content. Ensure that
    you update this again very soon.

  13. The Story of Kenwood Design | Startup
    Hello there! This is kind of off topic but I need some
    advice from an established blog. Is it tough to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast.

    I’m thinking about making my own but I’m not sure where to begin. Do you
    have any ideas or suggestions? Thank you

  14. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get got an edginess over that you wish
    be delivering the following. unwell unquestionably come further formerly
    again as exactly the same nearly a lot often inside case you shield this hike.

  15. Heya fantastic blog! Does running a blog such as this require
    a massive amount work? I have very little understanding of programming but
    I was hoping to start my own blog soon. Anyhow, if you have any suggestions or tips for new
    blog owners please share. I understand this is off subject nevertheless I
    simply had to ask. Cheers!

  16. The Story of Kenwood Design | Startup
    Hi I am so thrilled I found your web site, I really found you
    by error, while I was browsing on Bing for something else,
    Anyways I am here now and would just like to say many thanks for a incredible post and a all round enjoyable blog (I also love the theme/design), I don’t
    have time to read it all at the minute but I have book-marked it and
    also added your RSS feeds, so when I have time
    I will be back to read a great deal more, Please do keep up the great work.

  17. magnificent submit, very informative. I wonder why the other specialists of this sector do not realize this.
    You should proceed your writing. I am confident, you have a huge readers’ base already!

  18. You actually make it seem so easy along with your
    presentation however I to find this topic to be actually something which
    I believe I’d never understand. It seems too complicated and extremely broad
    for me. I’m having a look forward to your next post, I’ll try to get
    the cling of it!

  19. Great web site you have got here.. It’s hard
    to find good quality writing like yours nowadays.
    I really appreciate people like you! Take care!!

  20. When someone writes an post he/she retains the thought of a user in his/her brain that how a user can know it.
    So that’s why this post is amazing. Thanks!

  21. My family members always say that I am wasting
    my time here at web, but I know I am getting
    knowledge everyday by reading such fastidious posts.

  22. I needed to compose you that little bit of word to say thanks a lot as before regarding the striking guidelines you’ve shared above. This has been really remarkably generous of people like you to provide easily all many of us might have offered for an e-book to earn some cash on their own, specifically since you could have done it if you ever decided. These things in addition worked like the great way to fully grasp that the rest have the identical zeal like my personal own to see significantly more pertaining to this matter. Certainly there are millions of more pleasurable instances up front for individuals who looked at your website.

  23. You said it nicely.!
    [url=]viagra without a doctor prescri[/url] [url=]cialis pills[/url] [url=]trust pharmacy canada[/url] [url=]canadian pharmacies-24h[/url] [url=]top rated online canadian pharmacies[/url] [url=]canadian viagra[/url] [url=]drugs for sale[/url]

  24. Lovely data, Thanks.
    [url=]canadian pharcharmy online no precipitation[/url] [url=]canada online pharmacies[/url] [url=]canadian online pharmacies legitimate by aarp[/url] [url=]canada pharmacies online prescriptions[/url]

  25. Nicely put, Many thanks!
    [url=]canadian pharmacies online prescriptions[/url] [url=]canadian pharmacy world[/url]

  26. I am writing to let you understand of the fantastic experience my cousin’s princess undergone visiting your blog. She came to understand a wide variety of details, which included what it is like to possess a wonderful teaching mindset to make many more quite simply thoroughly grasp some very confusing matters. You actually did more than our own expectations. Thanks for producing those warm and helpful, trusted, educational and in addition unique tips on this topic to Gloria.

  27. Whoa plenty of very good facts.
    [url=]online drugstore[/url] [url=]aarp approved canadian online pharmacies[/url] [url=]northwest pharmaceuticals canada[/url]

  28. You said this wonderfully!
    [url=]modafinil vs adderall[/url] [url=]canadian viagra[/url]

  29. Thank you, A good amount of write ups!

    [url=]canadian drugs[/url] [url=]canadian cialis[/url] [url=]canadian pharmacy online[/url]

  30. Nice post. I learn something totally new and challenging on websites
    I stumbleupon everyday. It’s always useful to read through articles from other authors and use something from other sites.

  31. Amazing information, Many thanks!
    [url=]drugs for sale[/url] [url=]no 1 canadian pharcharmy online[/url]

  32. Good info. Thanks a lot!
    [url=]online pharmacies in usa[/url] [url=]canadian drugs[/url] [url=]Cialis Meglio 10 O20 Mg[/url] [url=][/url] [url=]canadian pharmacies-247[/url] [url=]canadian online pharmacies legitimate by aarp[/url]

  33. With thanks. Very good stuff!
    [url=]drugs from canada with prescription[/url] [url=]meds online without doctor prescription[/url] [url=]canadian drugs[/url] [url=]trust pharmacy canada[/url] [url=]side effects for modafinil[/url]

  34. Heya just wanted to give you a brief heads up and
    let you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue.
    I’ve tried it in two different web browsers and
    both show the same results.

  35. Hello there I am so thrilled I found your weblog, I really found you by error,
    while I was browsing on Aol for something else, Anyways I am
    here now and would just like to say cheers for a remarkable
    post and a all round entertaining blog (I also love the theme/design), I don’t have time to look over it
    all at the moment but I have saved it and also added in your RSS feeds, so
    when I have time I will be back to read a lot more, Please do keep up the fantastic jo.

  36. Regards. I like this.
    [url=]top rated online canadian pharmacies[/url] [url=]aarp recommended canadian pharmacies[/url] [url=]canada drugs online[/url] [url=]Cialis Online For Sale No Prescription[/url] [url=]highest rated canadian pharmacies[/url] [url=]no 1 canadian pharcharmy online[/url] [url=]modafinil for sale[/url]

  37. With thanks! Quite a lot of material.

    [url=]online pharmacy[/url] [url=]london drugs canada[/url] [url=]highest rated canadian pharmacies[/url] [url=]canadian viagra[/url] [url=]northwestpharmacy[/url]

  38. [url=]prednisone 10 mg price[/url] [url=]metformin 500[/url] [url=]buy celebrex[/url]

  39. [url=]avodart generic cost[/url] [url=]generic levitra for sale[/url] [url=]albuterol india[/url] [url=]diflucan over the counter[/url] [url=]40mg fluoxetine[/url] [url=]metformin 1250 mg[/url] [url=]doxycycline hydrochloride[/url] [url=]buy sildenafil tablets online[/url]

  40. Wow plenty of fantastic information.
    [url=]aarp approved canadian online pharmacies[/url] [url=]Cost Of Cialis Soft Tabs 20mg No Prescription[/url] [url=]no prior prescription required pharmacy[/url] [url=]viagra without a doctor prescription usa[/url] [url=]no 1 canadian pharcharmy online[/url] [url=]canadian pharmacy[/url] [url=]top rated canadian pharmacies online[/url]

  41. [url=]levitra generic[/url] [url=]10 mg prednisone tablets[/url] [url=]sildenafil 120 mg[/url]

  42. [url=]furosemide 20 mg[/url] [url=]lisinopril 10 mg[/url] [url=]buy generic sildenafil[/url] [url=]accutane generic[/url] [url=]lowest price for metformin[/url] [url=]sildenafil 20[/url] [url=]furosemide 40 mg price[/url] [url=]doxycycline 100 mg tablet cost[/url] [url=]albendazole drug[/url] [url=]cost avodart[/url] [url=]buy valtrex online in usa[/url] [url=]clomid 100mg[/url] [url=]buy celebrex[/url] [url=]cheap vardenafil 20 mg[/url] [url=]where can i get diflucan online[/url] [url=]zoloft 100 mg[/url] [url=]prednisone 20 mg generic[/url] [url=]albuterol brand name[/url] [url=]diflucan pill[/url] [url=]furosemide 25 mg[/url]

  43. [url=]best price for arimidex[/url] [url=]generic prednisone[/url] [url=]medicine doxycycline 100mg[/url]

Leave a Reply

Your email address will not be published.