Following an Entrepreneurial Dream – Janey’s Story

Janey Oberg | Designs by Jane | Hutchinson, MN

“I believe in bringing each of my client’s vision to life…I’m in their corner the entire way!”

Janey Oberg made the scary but exciting decision in June of 2018 to follow her dream. She was already working a full-time job at 3M in Hutchinson when she began spending almost all of her free time pursuing her passion of graphic design. Like most bootstrapping entrepreneurs, she put everything she had into starting Designs by Jane – her time, her finances, and even her home. Today, Janey operates her business from a home office nestled in her sunny porch, which was the perfect location for me to hear her story for the very first time.

“It was hard at the beginning because you had to be everything yourself. I truly wouldn’t have my company without SWIF and Startup,” Janey explains. She is one of the many entrepreneurs who have come to Startup Bootcamp after receiving a Microenterprise Loan from the Southwest Initiative Foundation. Now, 2 years later, Designs by Jane is adding new clients in the Hutchinson area.

“It was hard at the beginning because you had to be everything yourself. I truly wouldn’t have my company without SWIF and Startup,”

Janey

This growth is not only a testament to the quality of her work but why Janey does business. Janey believes in bringing each of her client’s vision to life; she’s in their corner the entire way. Designs by Jane is truly a reflection of Janey’s personal vision and passion.

Even after the long days of overtime and managing a full-time job, she knows that it is all worth it and quick to give credit to those who have supported her along the way. What started as a passion project has now grown into a company that has Janey excited and dreaming about the future.

I can’t wait to see Designs by Jane continue to grow into the company Janey has worked so hard to create!

Janey is a creative, entrepreneur, Startup Bootcamp alumni and Club member.