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the story

Startup is a small part of a much bigger picture. It’s a program born out of Workup, a social company started by Redstar, a creative agency that's been doing marketing and community building in West Central Minnesota since 1990. As a social company, the Workup goal is to create a self-sustaining business model that benefits entrepreneurs and the greater community by providing collaborative workspaces, events and training opportunities.

the mission

To build our area

startup scene

through collaboration

the why

We believe collaboration

can make good things great

the ecosystem

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workup members

Workup members who pay a monthly fee fund our space and offset programming costs for early stage entrepreneurs. Our members include individuals, companies and community partners such as our local Economic Development Commission.

startup bootcamp

Startup bootcamp, which happens every other month in our Workup space, helps empower entrepreneurs and companies looking to launch, pivot or grow. The cost to attend is based on our member-funded sliding scale designed to give young bootstrapping startups a leg up.

startup community

Our startup community of bootcamp alumni, which is now over 47 companies strong, continues to grow and offer opportunities for connection, business relationships and collaboration long after bootcamp is over. We nurture that community through startup club, which offers ongoing training, networking events and online resources.

greater community

The greater community benefits from our Workup mission by having a gathering place for entrepreneurial companies to find each other, connect with valuable resources and get unique programming such as Startup Bootcamp. By strengthening our entrepreneurial ecosystem, we are helping to build a vibrant startup scene which will attract more members to Workup and more companies to our area.

the location

Startup was born out of Workup, our coworking and meeting space in Willmar, Minnesota. Workup was founded in 2015 with the support of our founding members and partners, and we’ve been growing our memberships and entrepreneurial programming at a steady pace ever since.

In our first three years, we learned a lot about the needs of our business community and coworking members, and that insight has inspired us to have a renewed focus on entrepreneurs and a mission to be a social company.

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