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the story

Startup is a small part of a much bigger picture. It’s a program born out of Workup, a social company started by Redstar, a creative agency that's been doing marketing and community building in West Central Minnesota since 1990. As a social company, the Workup goal is to create a self-sustaining business model that benefits entrepreneurs and the greater community by providing collaborative workspaces, events and training opportunities.

the mission

To build our area

startup scene

through collaboration

the why

We believe collaboration

can make good things great

the ecosystem

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members

Monthly memberships fund our space and offset programming costs for early stage entrepreneurs. We have a core group of founding members along with a diverse mix of individuals, freelancers, consultants, entrepreneurs, established companies and community partners.

startup programs

Startup programs were developed by redstar to empower entrepreneurs to launch, pivot or grow. It starts with a unique, collaborative marketing bootcamp priced with a member-subsidized sliding fee scale designed to give young bootstrapping startups a leg up.

membership community

Our diverse, growing community of workup members & startup alumni often connect with each other in our space during the workday or at one of our regular monthly events. Soon, they will also be able to chat and collaborate through our convenient mobile app!

greater community

Workup provides our greater community with a gathering place for entrepreneurial companies to find each other, connect with resources and get unique programming. We are building a vibrant startup scene which will bring more entrepreneurs, innovation and talent to our area.

the location

Startup was born out of Workup, our coworking and meeting space in Willmar, Minnesota. Workup was founded in 2015 with the support of our founding members and partners, and we’ve been growing our memberships and entrepreneurial programming at a steady pace ever since.

In our first three years, we learned a lot about the needs of our business community and coworking members, and that insight has inspired us to have a renewed focus on entrepreneurs and a mission to be a social company.

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