Startup Reinvention brings together 3-5 businesses for a completely unique, collaborative workshop. The concept was inspired by Startup Bootcamp and born out of a need to reinvent our own business model due to the challenges of COVID-19. Startup Reinvention leads a group of hardworking, passionate entrepreneurs through a hands-on process to help them assess today's challenging business landscape and create a new vision for the future. The world is changing and having a mindset of reinvention is critical to our success.
tools & schedule
Startup Reinvention sessions are done almost completely online. The process starts with an individual pre-meeting with facilitator, Betsy Bonnema, and delivery of a Startup Box, shown on the left. It has everything you'll need to participate, including your technology.
- Weekly Online Sessions: 2 hours per week for 10 weeks
- Weekly Homework: 1 - 3 hours done between sessions
- Workshop Group: 3 - 5 small businesses (1 - 2 people each)
- Workshop Cost: $4,500 per business
Schedule of Topics:
- Week One: Individual Pre-meeting
- WeekTwo: Getting to Know
- Week Three: Hard Questions
- Week Four: The New Normal
- Week Five: Customer Evolution
- Week Six: Business Models
- Week Seven: Perspective Shift
- Week Eight: Brand Refresh
- Week Nine: Necessary Research
- Week Ten: Selling the Plan
"The homework was very manageable and what we put into it compared to and what we got out of it was exponential. The feedback and evaluating each other's businesses was invaluable."
“The reinvention program inspired so many great conversations between my business partner and myself. With the help of Betsy, her team, and the wonderful collaboration with fellow business owners, we were able to finally establish a more meaningful why for our company which then helped us marry our event coordinating business to the new venue we opened in September.”
"It gave everyone confidence in the possibilities. Just saying our ideas out load and having people you respect give feedback was incredible."
"This gave us a great opportunity to hit pause for two hours a week, think about things, and ask: Where really am I? Do I still like myself? Do I still like my business? Is it still what we started out trying to do?"
“I was hesitant about the amount of time that the program was asking of me during our busiest season, but it was worth making the commitment. The class gave me the permission to pause, assess, and dedicate brain-space to some of the ideas and concepts that had been in the back of my mind for a while.”
“We really gained momentum on our marketing plan for 2021. We got a new direction & focus while we were shut down.”